Privacy Policy for Customers of Flower Delivery New Eltham

Privacy Policy Overview

This Privacy Policy explains how Flower Delivery New Eltham collects, uses, shares, and protects your personal information when you place an order with us. This policy applies to all customers ordering flower delivery services in New Eltham and the surrounding districts. We are committed to safeguarding your privacy and handling your personal information transparently and securely, in accordance with the General Data Protection Regulation (GDPR).

Data We Collect

When you use our flower delivery services in New Eltham and neighbouring areas, we collect several types of personal data. This may include:

• Identity Information: such as your name, and, if you are sending flowers to someone, the recipient's name.
• Contact Details: including billing and delivery addresses, phone numbers, and (if provided) email addresses.
• Order Details: such as the types of flower arrangements, messages to accompany flowers, and order history.
• Payment Information: relating to payments made for orders (please note that card details are processed securely by our payment processors and are not stored in our systems).
• Correspondence: records of any communication you have with our customer service.
• Website Usage Data: including IP address, device information, and browsing behaviour if you use our online ordering platform.

Lawful Basis for Processing Personal Data

Under the GDPR, we must have a lawful basis for all personal data we process. Flower Delivery New Eltham processes your data on the following bases:

• Contractual necessity: To fulfil your order and deliver products or services you request.
• Legitimate interests: For business operations, such as improving our services, ensuring customer satisfaction, and preventing fraud, provided these interests are not overridden by your rights.
• Consent: In circumstances where you have explicitly given consent, such as subscribing to marketing communications (you may withdraw your consent at any time).
• Legal obligation: Where required to comply with applicable laws and regulations.

How We Use Your Personal Data

Your personal information is used to:

• Process, confirm, and deliver your flower orders in New Eltham and nearby areas.
• Contact you about your order if necessary.
• Ensure accurate and timely delivery to your chosen recipient.
• Handle payments and refunds.
• Communicate updates or changes to our services.
• Respond to your queries, complaints, or feedback.
• Meet legal and regulatory requirements.

Personal Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal, accounting, or reporting requirements. Typically, we hold most customer data for up to six years after your last transaction, unless otherwise required by law or unless you request data deletion (subject to our legal obligations).

After the retention period, your personal data is either securely deleted or anonymised so it can no longer be associated with you.

Processors and Data Sharing

To provide our services, we may share your personal data with trusted third-party service providers (processors), such as:

• Payment processors: to facilitate secure transactions.
• IT and technical providers: that support our website, order management, and communication systems.
• Delivery partners: who deliver the flower orders to recipients.
• Professional advisors: such as accountants, legal consultants, or auditors if needed.

All processors are required to handle your data in accordance with the GDPR and only act upon our instructions. We do not sell or share your personal information for marketing purposes with third parties.

In rare cases, we may be required to disclose your personal information to authorities to comply with legal obligations.

Your Rights Under GDPR

You have a number of important rights regarding your personal data under the GDPR. These include:

• Right to access: You may request access to a copy of the personal data we hold about you.
• Right to rectification: You may ask us to correct erroneous or incomplete data.
• Right to erasure: Also known as the 'right to be forgotten', you can request that we delete your personal data (subject to legal requirements).
• Right to restriction: You can request that we restrict the processing of your data in certain circumstances.
• Right to data portability: You can request that we provide your data to you or another organization in a structured, commonly used format.
• Right to object: You can object to the processing of your personal data for specific purposes.
• Right to withdraw consent: If processing is based on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact our customer service team, and we will respond in accordance with applicable law.

Security of Your Personal Information

We maintain appropriate technical and organizational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. We regularly review and enhance our security protocols and ensure that our processors adhere to equivalent standards of data protection.

International Transfers

Your personal data is primarily stored and processed within the United Kingdom or European Economic Area (EEA). If we ever need to transfer your information outside the EEA, we will ensure appropriate safeguards are in place in compliance with the GDPR.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Updated versions will be published with the most recent revision date.

Contacting Us About Privacy

If you have any questions, concerns, or would like to exercise your privacy rights regarding our processing of your personal data, please contact us through our customer service channels. We are committed to responding to your requests in a timely and compliant manner.

Thank you for trusting Flower Delivery New Eltham with your personal data. We value your privacy and are committed to protecting it every step of the way.